Come generare più vendite con la segmentazione dei propri clientiL’analisi RFM è un metodo pratico per trovare i tuoi migliori clienti, capire il loro comportamento e poi eseguire campagne di email/marketing mirate per aumentare le vendite, la soddisfazione e il valore della vita del cliente.Alex GenoveseAlex Genovese

Come aumentare il conversion rate di un e-commerceCome funziona l’ottimizzazione del tasso di conversione? Perché l’ottimizzazionedel tasso di conversione è così importante? Per quanto tempo devono durare gliesperimenti? Queste sono le domande più ricorrenti che vengono poste su Google e in questoarticolo darò una risposta dettagliata ed esaust…

This article is focussed on explaining: * Decide how "sensitive" an experiment should be * Estimate how long an experiment will take * Prioritize the experiments Decide how "sensitive" an experiment should be Once you decide on a hypothesis, you’ll design an experiment. How many variations to test?

Google Data Studio is a free reporting tool to create highly customizable dashboards and visualizations from different data sources. It’s important to track metrics across your website and sales funnels. After all, not keeping an eye on your analytics could mean missing out on key business insights. But what

How the pirate metrics can help your product to grow. The first time we listen about AARRR framework was envisioned by Dave McClure, in a meeting, where he presented the following slides regarding important KPI to observe. Even though the AAARRR framework describes the customer lifecycle stage for many businesses

Today we have some different frameworks to create/evolve a business such as Business Model Canvas, crafted by Alex Osterwalder born for answering business questions through design, test, and iterate the process based on the his framework. As you might be not surprised to learn, the Wright brothers didn'

Pre Product Market Fit You may think this is an easy question to answer. I’m met with a variety of different answers — and it’s likely many are made up on the spot. Responses range from coherent to incomprehensible. Every now and then, there’s even awkward, prolonged silence

Today we have some different frameworks to create/evolve a business such as Business Model Canvas, crafted by Alex Osterwalder born for answering business questions through design, test, and iterate the process based on the his framework. As you might be not surprised to learn, the Wright brothers didn’t